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Baxter of California - one of the original men's grooming brands - grew from one man's quest to conquer symptoms of dry skin.

 

Created by Baxter Finley in 1965, the brand started with one product - Super Shape - a men's skin conditioner that provided protection from both the sun and the sea.

 

Since then, the brand's selection of products has expanded to include a wide range of skincare and hair care solutions for men.