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Based in Dallas, TX, Kale Naturals was founded by Tia Pettijohn and Dana Kale after the two women assessed and researched the labels on their husbands' lotions, soaps, and shampoos - many of which consisted of harsh, chemical ingredients.


They spent 3 years formulating and testing their line of natural products, and each ingredient they chose was researched for use and performance, impact on health, and environmental impact.