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Dapperness Expert: Brock McGoff of The Modest Man

Brock McGoff is the founder of The Modest Man, which is a uniquely-positioned blog that provides style tips and advice for men under 5'9". In this interview, Brock shares his story, "dapperness" advice, and more.

Tell us the story behind The Modest Man. What is your background, and what motivated you to start the site?

Brock: I was about 24 years old when I realized that I dressed terribly. I had landed a job that required me to "dress up" every day, and it dawned on me that none of [my] clothes actually fit properly. I'm just under 5'6", and the entire clothing industry basically ignores men like me.

I couldn't find any substantial info on the web about style for shorter men, so I started writing about everything I was learning (the hard way), hoping that I could other "modest men" avoid some of the mistakes and frustration I dealt with.

What makes your blog different than the other style & fashion content that is out there?

Brock: It's geared specifically toward men under 5'9". To my knowledge, no other style blog focuses on shorter gents.

Let's go back to the days before The Modest Man, What was the biggest obstacle in your career, and how did you overcome it?

Brock: Looking young and not being taken seriously. This had a lot to do with genetics, but it was also due to the fact that all my clothes were way too big. I looked like a kid who got into his dad's closet!

Through lots of research and trial and error, I learned how clothes should fit and how to choose the right colors, and I slowly built a wardrobe full of clothes that fit and flattered my build.

What's your one biggest piece of "success" advice that you'd like to pass on to others?

Brock: Find people who know what you want to know (or who are doing what you want to do), and copy them. Better yet, get in touch with them and ask them for advice.

I remember asking a well-dressed colleague how he does it (not an easy question for one man to ask another), and that's how I learned about the power of tailoring.

Switching gears to grooming, what's your single best grooming tip for men?

Brock: Stop using so much shampoo. Three or four times a week is plenty.

Do you have a particular grooming routine that you'd like to share?

Brock: I always put moisturizer on my face right after I step out of the shower, while my face is still damp. I find that you need much less if you put it on before your face dries out completely.

How can our readers connect with you?

Brock: The best way to connect is to subscribe to The Modest Man. You'll get a free gift, and we can keep in touch via email.


Step Up Your Grooming Game

Thanks to Brock for the interview! If you're a "modest man" and are looking for style advice and inspiration, look no further than The Modest Man. And if you're taller than 5'9", The Modest Man has content for you too... check out Brock's post on the Top 50 Blogs Every Man Should Know About.

Also, Brock curated the Modest Man "Smell Great" Bundle:

This bundle consists of Face & Body Deodorizing Wipes from Niche for Men, Invigorating Mint Body Wash from Brickell, and Whiskey Aftershave Splash from Portland General Store.

Also, if you're interested in stepping up your grooming game further, check out Brock and other bloggers in the "Grooming Blogs Toolkit" - 17 blogs that can help you get started with better grooming.

Or you can access to a free copy of the "Grooming Blogs Toolkit" by clicking the image below:


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